Empowering Your Ecommerce Journey

As more brands move to selling direct and resellers proliferate, marketplaces have become increasingly competitive. Brands face challenges including spiraling seller fees, increased PPC costs, and balancing compliance policies. I provide strategies for product and pricing, SEO and content, marketing and promotions, and logistics and operations.

With sales channel diversification, omnichannel marketing is critical, so determining budget allocation and metrics is the challenge. Google and Meta ad products and algorithms continue to evolve, Amazon competes on Google Shopping, and influencer content can rule, so a one-size-fits-all doesn’t work. I provide strategies on channels, success criteria, bid strategies, and creative approach, custom to the brand.

TikTok and other social channels create demand, they do not fulfill it in the way Amazon does. These channels also reach new audiences that are not researching on Google or comparison shopping on Amazon. The advent of in-app shopping through TikTok Shop, Facebook Shops, and YouTube Shopping means brands can now capitalize on that demand generation in situ. I provide strategies to leverage these sales channels and the assets created by influencers across other media, via cost-efficient implementation.

Custom ecommerce builds are largely a thing of the past for most catalogs and product types. However, Shopify, Adobe Commerce, et al still need to be leveraged in the right way. Having run a full-service digital agency, I have hands-on experience of strategies to mesh compliance, SEO, CRO, and content to maximize rank and conversions, while integrating with the required tools and channels.